After looking in MLS, we soon found out that this Realtor had not even sold one property in Hilton Head Plantation - it made us wonder how they came to the conclusion that they were a “Hilton Head Plantation Specialist”.  It is hard to call yourself an expert in a market when you have not even made one sale in that particular area. 

The truth is, in advertising, people  say almost anything they want – but that does not necessarily make it true. 

I believe that you become a “real estate specialist” in a certain area by producing.  I consider myself to be an Island Club Villa specialist because I have been involved in over 150 transactions in the Island Club - I know that area, Iknow the amenities, I know the amenities and I know the disadvantages.   

If you needed heart surgery, would you go to a regular doctor, or would you want to find a “heart specialist” who has performed s surgery often and has had good results? 

I think this works the same in real estate, if you want to get your property sold, do you list with just anyone, or do you find your “real estate specialist” who has listed and sold lots of property and can show you results.