This is one of the most effective ads I have ever seen because it really sells the point.  My wife and I were talking about this slogan the other day.  I said, vacation homes are forever too.  Diamond manufacturers are trying to paint the picture that a diamond is a gift that “keeps on giving” and brings a lot of joy.  I thought this was very similar to vacation properties.

People often ask me when you live in paradise, where do you vacation?  I think vacations are good any where as long as you are spending time with your family.  We have a mountain house that our family has received so much joy out of because of the time we spend together there.

My wife always says that it is hard for me to spend time at home because the phone is always ringing and I am always on the go.  When we are at our vacation home, it gives me a chance to spend time with our children. 

Maybe we need to take out an ad that says vacation homes are forever.