Retail stores had great results on “Black Friday” – the Friday after Thanksgiving.  I think they need to call it “Green Friday” because there is a lot of money being spent.

What can we learn from this as buyers and sellers of real estate.

It amazes me that someone will spend the night in front of a store in freezing weather to get a good buy.  That shows you that there are buyers out there looking for great deals.

As a seller of property in the current Hilton Head Island real estate market, I think this is a valuable lesson.  We just don’t have people willing to pay last year’s prices when they get homes at a lower price.  So many sellers keep telling me that their property is priced properly, but we are not getting any offers.  Other properties are getting multiple offers.

I recently heard of a 2nd row property in North Forest Beach that had 16 offers – while there were eight other 2nd row properties with no offers.  This one was a good buy.

There are buyers if the price is right.  In a slow market people are more motivated than ever to look for the best value.  If you want your property sold today, you have to put a “Black Friday” special on it and try to get activity.  Otherwise, your home might just sit on the shelf.