I was watching a baseball game last night and in one of the commercials, Taco Bell had an advertisement for an $.89 chicken burrito.  I’ll be honest with you; I have never had an $.89 chicken burrito from Taco Bell.

The important thing to realize is that the advertising message here is “Value”.  In Taco Bell’s opinion, in this economy, people are looking for a great buy and they are advertising this as a great value.

I think we can learn from these major corporations.  They spend thousands of dollars to figure out what consumers are looking for.

If you look at what is going on in our real estate market you will see the same thing; people are looking for value.

For example, the last three sales in Wexford Plantation have been foreclosures.  If it is not a great value, they are not buying it.

As a seller, you have to figure out what you need to do to make your property a great value.  People are not going to pay $1.40 for a chicken burrito when they can buy one at $.89 – does that make sense?

We can all learn by looking at what these major corporations are doing in advertising.