Yesterday Jane and I were on our way back from the mountains.  At noon, we stopped in Columbia at Rush’s – our favorite bar-b-que hangout.  We always stop there when we go and come back from the mountains. 

When we got off the interstate, I noticed that there were two guys holding signs promoting business on the exit.  I thought it was interesting to “think outside the box”.  Obviously these businesses are slow and they are doing everything they can to try and stimulate some business.

I don’t necessarily think that you will see me standing on highway 278 with a sign promoting a house for sale, but it might not be a bad idea!  Maybe I need a sign that says “Buy Now, Great Values” or “We are having a 30% off sale!”  I was impressed that these businesses were willing to go the extra mile to try and get the business. 

We are continually trying to get the business at the James Wedgeworth Team.  We ask ourselves every day if there is a marketing idea we have not tried before.  We are trying to reach outside the normal areas of where our buyers come from.  This is why we have been doing promotions in Europe.