Back when I was a college student a long time ago, I never will forget my marketing professor saying that the three most important items in the sale of real estate were location, location and location.  He was a professor and I assumed he knew what he was talking about and I have always believed that.  In my first 25 years of selling real estate I would always tell people “location, location, location”.

The market has changed over the last several years and that is not necessarily true any more.  There are a lot of properties in great locations that simply are not selling.  When we go to list these properties sellers always say, “they always say the three most important things in selling property are location, location, location.  I’ve got a great location so my property should be easy to sell”. 

I recently heard a top real estate agent say that the three most important items in selling real estate today are price, price and condition.  When I questioned why location was not one of the most important criteria he said that there were a lot of good properties available with good locations.  The scarcity of the location is not an advantage if there are a bunch of them out there.

The more I thought about what he said the more I realized that at least on Hilton Head Island, SC  that he was correct.