I had a great time at the Verizon Heritage golf tournament this past weekend.  I watched the leader through the first 15 holes and after he birdied 15 I hopped in my car and drove home to watch the last few holes on television.  I got home in time to see the leader play 17 and 18. 

The footage of 18 was the most spectacular footage I have ever seen.  They shot it from the air and once I saw that, I thought to myself that millions of people are going to see this and they are all going to want to come to Hilton Head.  I never realized how valuable a tool of the Heritage on Hilton Head Island is.

Over the years I have had many people tell me that they first heard about Hilton Head by watching the golf tournament on television; obviously that is a big boost for us.