Saving Money
By James Wedgeworth on January 28th, 2009I normally do not watch a lot of television, but when I got home last night my wife had the TV on and I started watching the commercials. It was amazing to me that every single commercial was about saving money – Walmart says if you buy certain meals you can save $400/month and the car dealers say if you buy a particular car you can save money because it gets better gas mileage.
These major corporations have done their homework and they feel that in a tight recession people are very sensitive to saving money.
The question is, how does that apply to the buying and selling of Hilton Head Island Real Estate. If someone is selling real estate, they have to make the purchaser think they are saving money and that they are getting a good buy or an excellent value. This is the way purchasers are currently thinking.
The purchaser is only interested if he feels he can “save money” on the real estate property he is buying.
This will obviously change the way real estate is bought and sold in our country. I do not know how long I will have to keep selling real estate this way, but if we want to succeed, we have to follow the lead of the national marketers and understand the needs of the buyers.
I have been getting more hits on my website under the “foreclosure” tab than I have any other place on the web. I think this shows that buyers are looking for value and there is no difference where you are buying at Walmart, a car, or a house – everyone is looking for value in today’s market.
Foreclosure seems to be the new word for bargain. People looking to buy are actively seeking out short sales and foreclosures as the only source of good value and seem to have forgotten about buying ahome that they actually like with all the features they want but at a market price…not a discounted one.