If you have a little fever or a small cold, you can stop by the drug store and pick up a bottle of Tylenol and get to feeling better.  However; the sicker you are, the more of a specialist you need.

This reminds me of what is going on in the Real Estate market today.  In 2005 the market was so strong that you really did not need a very good Realtor to sell your house.  In fact, in some cases, you did not need a Realtor at all – you could just run an ad in the paper or stick a sign in the yard and the next day there would be three people in your driveway with their checkbooks open wanting to purchase your home.  This was due to the fact that the market was not “sick” at that point in time. 

In a slow market, it is important to realize you need an agent who is a specialist – an agent who has worked in your area, has sold homes in your area, and has prospects looking for homes in your price range and your area. 

A woman recently called me to sell her house.  She said she felt bad because her sister is a Real Estate Agent, but she knew that she did not sell anything in her price range and did not specialize in her area.  She knew that the market was tough and wanted a “specialist” to sell her property.

Several of my clients who have primary homes in other states have begun asking for advice on how to get their home sold.  Several of them had their homes listed with a friend of theirs from the Country Club or tennis group and realized that they were not getting the professional, high level of service they received when they had worked with us.  I have encouraged them to try and find the best agent in their area because that is who is going to sell your house in a slow market.

Sincerely yours,

James Wedgeworth

Broker/Sales Agent